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SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM...
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...
According to the experts, an economic meltdown may come anytime soon.It means lots of people, including you - may lose their jobs…Protect yourself by starting your own home-based business today.Here...
Essentials Of Services Marketing, Global Edition, 3Rd Edn BY Jochen Wirtz, Christopher Lovelock, 9781292089959...
Fully Booked! The ULTIMATE Guide To Marketing A Service-Based Business is top selling of this month...
Service Marketing Communications (Winning In Service Markets Series) is top selling of this month...
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a r...
New, ship fast, delivered in 5 days in UK. No PO Box....
New, ship fast, delivered in 5 days in UK. No PO Box....
"Services Marketing, 6/e", is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominat...